The three entrepreneurs appear to have a good operation up and running. They look organized and understanding of their roles. Although they are working hard on a day away from school, their smiles express the fun they are having. It appears the stand is just opening for business and the kids have no worries that it will not be successful.
They have erected an appealing store-front to effectively attract potential customers. Judging by the baskets of lemons on hand, they seem prepared to serve an adequate number of customers. They have plenty of help if they need to start up a production run. The warm, sunny weather on this particular day is suitable for lemonade sales.
The one question regarding the success of this business venture is its location. It is difficult to tell what kind of area the stand is situated in. They are prepared to serve a lot of people, but it remains to be seen whether they will attract many. The dirt road in front of the stand is also a concern for health and safety issues. Cars passing by may kick up dust, which can be hazardous and effect the quality of the product.
The entrepreneurs are in good spirits and willing to do any necessary work, but their success will be dependant on the weather and location. Mark Keathley has beautifully captured the most basic, yet potentially profitable, entrepreurial venture in action.